A few months ago, my wonderful mother came to visit me for the weekend in New York. In celebration of her arrival, Andrew and I took her for lunch at one of my favorite vegan spots Candle Cafe. My mother, who has lived and flourished in a diverse environment, has traveled the world and has been exposed to a multitude of foods and customs, could not seem to grasp the concept that the vegan hummus she had ordered was no different than any other hummus she had consumed over the 50+ years of her life. There was no difference in color, texture, composition..but it was “vegan”. And so was the tap water [yes, she made sure to inquire]. Being in the vicinity of vegans seemed to throw my mom for a complete loop. And it seems she’s not alone.
The most important determinant of food choice is personal preference. Human’s are drawn towards what they feel is comfortable, safe and familiar. It can take upwards of 8-15 exposures before accepting a new food. So what is a vegan to do when taking their mom out to lunch, or attending a potluck, or a holiday? My best answer is to just not mention it. Do not call your hummus vegan, do not call your roasted vegetables vegan.. and do not call the delicious chocolate chip cookies you’re feeding your friends vegan. Get them to gobble it down, proclaim how delicious it is, and then perhaps mention no cows were harmed in the making.. It seems the world is just not there yet.
Anyways, this afternoon I received a delightful package in the mail from Om Nom Nom Cookies, a recently developed vegan cookie company based in Miami, Florida. They have a bunch of flavors: orange-zested chocolate chip, chocolate snickerdoodle, red velvet… Andrew and I dove in with gusto. I want to emphasize a few things about Om Nom Nom’s cookies I appreciated:
The cookie was substantially sized and under 200 calories
The cookies were sweetened with evaporated cane juice and agave
I was familiar with every ingredient
The cookies didn’t taste vegan
In a blind test I am convinced my mom [and Andrew’s mom..and countless other people we know] would have eaten one of these cookies with massive smiles; they’re delicious. It wouldn’t be fair of me to hold back on the deal they’re hosting on Vegan Cuts. April Fool’s is around the corner, perhaps trick someone into a vegan cookie? I think they’ll be thrilled.
Orange-Zested Chocolate Chip Cookie [Serves 1]
Per Serving: 194 Calories, 29g Carbohydrates, 10g Fat, 1.5g Protein